The Dress Rehearsal open day · Sunday 18 October, 11am to 3pm · Free, no appointment
Serving Preston schools · Fylde coast

Prom dresses in Preston

Preston has plenty of places to buy a prom dress. What it does not have is anyone who will write your dress against your school and take it off the rail for everyone else at your prom.

Why Preston girls make the trip

Preston proms are big, and big proms are where the same dress turns up twice. It is the thing girls tell us they worry about most, more than the price and more than the fit.

So we keep a register by hand. Choose a gown and we write it against your school and your prom year, in every colour it comes in. From that moment it is off the rail for your year group. Two girls from different Preston schools can wear the same dress. Two girls at the same prom cannot.

It only works because we are one boutique with one rail, which is why we are appointment only. We need to know who you are and which prom you are going to.

Getting here from Preston

By car it is about forty minutes. Take the M55 towards Blackpool, then follow the signs up to Cleveleys. There is parking on the surrounding streets and in the town centre car parks.

By train, the Preston to Blackpool North line stops at Poulton-le-Fylde, and from there it is a short taxi ride to us.

We are at 112 Victoria Road West, Cleveleys, upstairs from Bridal by Brittany Ann.

Make the drive count

If you are coming from Preston it is worth booking a proper slot rather than squeezing us in. The rail is pulled before you arrive, the room is yours for the whole appointment, and nobody else is waiting for the cubicle. Bring whoever you want an opinion from.

A lot of Preston families make one trip for the first look and a second for the final decision. Both appointments are free and neither one commits you to anything until you choose.

Who runs it

We are the prom side of Bridal by Brittany Ann, an established Lancashire bridal house, run by the same people in the same building. The fitting room, the alterations and the way appointments are run all come from the bridal side.

Booking from Preston

Open Tuesday to Saturday, 10am to 5pm, by appointment only. Ordering for next summer closes at the end of February, and appointments fill up as soon as schools confirm their dates, so the further you are travelling the more it pays to book early.

Prom gowns on a boutique rail in red, silver, champagne, buttercup yellow, sage and mint green
Worth the drive up the M55. Every colour on this rail is held by school once it is chosen.

Closer to the coast

Questions we get asked

How far are you from Preston?

About forty minutes by car along the M55, then up to Cleveleys. By train, take the Preston to Blackpool North line to Poulton-le-Fylde and it is a short taxi ride from there. We are at 112 Victoria Road West, upstairs from Bridal by Brittany Ann.

Is it worth coming from Preston for a prom dress?

If all you need is a dress, Preston has shops. What it does not have is the register. We write every gown against your school and prom year and take it off the rail for that year group, so nobody else at your prom can turn up in it.

Can I book a weekday appointment after school?

We are open Tuesday to Saturday, 10am to 5pm, by appointment only. Ring us on 01253 857313 or book online and we will find a slot that works around the drive.

Visit the boutique · Cleveleys

Your fitting is waiting

Appointments for Prom 2027 are open now and fill up as soon as schools confirm their dates.

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